LABEL SCHOOL

KNOW YOUR LABELS

WHEN IT COMES TO CHOOSING PAPER, ADHESIVE AND COLOURS FOR PAINT, THERE ARE SEVERAL IMPORTANT QUALITIES TO CONSIDER. IT CAN IMPACTS THE DURABILITY, PRINT QUALITY, AND OVERALL FEEL OF THE LABEL. HERE ARE SOME KEY FEATURES FOR LABELS AND PRINTERS:

Paper TypeFinishBest ForKey FeaturesWater ResistanceRecommended Printers
Transfer Glossy PaperSmooth and shinyProduct labels, promotional itemsโ€ข Reflects light for vibrant, premium look
โ€ข Excellent color and detail reproduction
โ€ข Not ideal for writing or stamping
Low (unless coated)โ€ข Inkjet (vibrant colors)
โ€ข Laser (smudge-resistant prints)
Transfer Matte PaperSmooth, non-reflectiveProfessional, minimalist labelsโ€ข Easy to write on
โ€ข No glare, great for barcodes
โ€ข Clean, subdued appearance
Low (unless treated)โ€ข Inkjet and laser
โ€ข Thermal transfer (matte-coated)
Transfer Semi-Gloss / Satin PaperSoft sheen (between glossy & matte)Food packaging, retail, general useโ€ข Good print clarity
โ€ข Balanced finish
โ€ข More affordable than high-gloss
Moderate (with coating)โ€ข Laser
โ€ข Inkjet (pigment-based ink preferred)
Thermal PaperHeat-sensitive coatedShipping labels, receipts, logisticsโ€ข Requires no ink or ribbon
โ€ข Short-term/disposable use
โ€ข Not suitable for heat/sun
Very lowโ€ข Direct thermal (e.g., Zebra, Dymo)
Kraft PaperNatural, uncoated, textured brownEco-conscious brands, handmade goodsโ€ข Rustic, vintage look
โ€ข Sustainable and biodegradable
โ€ข Not ideal for intricate/bright designs
Lowโ€ข Laser (clarity)
โ€ข Inkjet (pigment ink)
Synthetic (PP / PET)Glossy, matte, or clearIndustrial, waterproof, outdoor useโ€ข Tear-proof and waterproof
โ€ข Chemical & UV resistant
โ€ข Highly durable
Highโ€ข Thermal transfer (resin ribbons)
โ€ข Some laser printers (check compatibility)
Foil PaperMetallic, reflective (gold, silver, etc.)Luxury packaging, cosmeticsโ€ข Eye-catching, elegant
โ€ข Works with embossing/foil stamping
โ€ข May need special adhesives
Moderateโ€ข Hot foil stamping
โ€ข Laser (pre-foiled sheets)
โ€ข Digital foil printers


Weight (gsm)TypeUse CaseComments
60โ€“70 gsmLightweightMailing labels, direct thermal labelsThin and flexible; ideal for short-term, disposable labels
70โ€“90 gsmStandardBarcode labels, informational stickersEasy to print; good for desktop and industrial printers
90โ€“120 gsmMedium-weightProduct labels, shipping labelsOffers more durability and premium feel
120โ€“160 gsmPremiumGlossy product labels, promotional stickersHeavier, often with coated finishes for branding
160+ gsmSpecialtyEmbossed, textured, or foil labelsUsed for luxury packaging or special presentation


Weight (gsm)TypeUse CaseComments
80โ€“100 gsmLightWrapping paper, inner bag liningsFlexible but not strong enough for weight
100โ€“120 gsmStandard KraftLightweight paper bags (e.g., boutique bags)Used for eco-packaging, giveaways, folds well
120โ€“170 gsmMedium KraftEveryday paper bags, satchelsCommon for takeout or retail bags
170โ€“250 gsmHeavy KraftDurable bags, luxury carrier bagsCan support heavier loads
250โ€“350 gsmCardboard stockTags, headers, foldable cartonsUsed for support, structure
350+ gsmBoardPremium packaging, rigid boxesThick and stiff for strength


CategoryDurabilityUse CaseTear ResistanceWater ResistanceNotes
Standard Paperโญ LowMailing labels, disposable useโŒ LowโŒ LowIndoor use only; can be laminated for protection.
Coated Paper (Glossy, Matte)โญโญ ModerateProduct labels, brand stickersโŒ Lowโ€“Moderateโš ๏ธ ModerateMore vibrant colors; optional moisture resistance with coating.
Kraft Paperโญโญ ModerateEco-friendly packaging, handmade goodsโš ๏ธ ModerateโŒ LowNatural, rustic look. Can be coated for added protection.
Laminated Paperโญโญโญ GoodBranding, durable product labelsโœ… Highโœ… ModerateGreat for semi-outdoor use. Lamination resists water and tearing.
Synthetic (PP, PET)โญโญโญโญ Very HighOutdoor, industrial, waterproof labelsโœ…โœ… Excellentโœ…โœ… ExcellentWaterproof, tear-proof, chemical- and UV-resistant. Very durable.
Foil Paperโญโญโญ Moderateโ€“HighLuxury packaging, premium brandingโœ… Highโš ๏ธ ModerateElegant but can scratch. Often varnished for extra durability.
Thermal Paperโญ Very LowReceipts, logistics labelsโŒ Very LowโŒ Very LowFades quickly; not suitable for long-term use or sunlight.

ImageFinish TypeLook & FeelUse CaseEffect Highlights
Gloss FinishGloss FinishSmooth, shiny, reflectiveProduct labels, vibrant packagingEnhances color brilliance and gives a sleek, premium appearance
Matte FinishMatte FinishSoft, non-reflective, smoothMinimalist branding, upscale packagingReduces glare, offers a sophisticated, subtle finish
Soft Touch LaminateSoft-Touch LaminateVelvet-like, smoothLuxury packaging, cosmeticsPremium tactile feel, reduces fingerprints, elegant touch
EmbossingEmbossingRaised surface textureWine labels, certificates, premium brandingCreates dimension and tactile appeal
DebossingDebossingSunken, pressed-in textureElegant cards, packagingSubtle, understated tactile elegance
Foil StampingFoil StampingMetallic, reflective (gold, silver)Luxury branding, cosmetics, awardsShiny metallic accents, high-end look
Spot UVSpot UVGlossy highlights on matte baseLogos, premium covers, packagingCreates contrast and draws attention to key elements
Textured PaperTextured PaperFabric-like (linen, felt, laid)Artisan packaging, stationeryOrganic, handcrafted feel
Pearlescent CoatingPearlescent CoatingShimmery, soft glowBeauty products, elegant stationerySubtle color shifts under light, classy appearance
Holographic FilmHolographic FilmMulticolor, rainbow-reflectiveTech branding, collectiblesBold, eye-catching light effects

Adhesive TypePermanenceBest ForSurface CompatibilitySpecial Features
๐ŸŸขPermanentโœ… Strong, long-termGeneral product labels, shipping, packagingPaper, plastic, glass, most surfacesDurable bond; not removable without damage
๐Ÿ”Removable๐Ÿ” PeelablePromotions, reusable containers, temporary labelsSmooth, clean surfacesRemoves cleanly with no residue
๐ŸŒ€Repositionable๐ŸŒ€ Adjustable during applicationManual application, aligning graphicsFlat, smooth surfacesAllows repositioning before bonding
โ„๏ธFreezer-Gradeโ„๏ธ Strong cold resistanceFrozen foods, cold storageCardboard, plastic, shrink-wrapReliable adhesion in sub-zero temps
๐ŸงฒHigh-Tackโœ…โœ… Very strong initial grabRough or low-energy surfacesWood, textured plastic, corrugated surfacesFast, aggressive bonding
๐Ÿ’จUltra-Removable๐Ÿ’จ Easily peelableBooks, glass, electronicsGlossy, smooth finishesLeaves no trace even after long time
๐Ÿ’งWash-Off๐Ÿ’ง Water-activated removalGlass bottles, returnable containersNon-porous materialsLabel detaches in warm water or industrial wash
๐Ÿ”Security / Tamper-Evident๐Ÿ”’ Permanent & destructibleWarranty seals, tamper protectionPlastics, electronics, packagingLeaves residue or breaks when removed
๐Ÿฅ—Food-Grade (FDA-Compliant)โœ… Safe for indirect contactFood packaging, deli containersFood-safe packaging materialsComplies with FDA/EFSA regulations

CriteriaPantone (PMS)CMYK
TypeSpot color (pre-mixed ink)Process color (Cyan, Magenta, Yellow, Black)
Color AccuracyExtremely accurate and consistentMay vary slightly across print runs
Best ForLogos, brand colors, metallics, neonsPhotos, illustrations, gradients
UsageWhen exact color matching is criticalWhen printing full-color or image-heavy designs
CostHigher cost due to custom inksMore economical for multi-color designs
MaterialsIdeal for textured or colored materialsBest on smooth, white backgrounds
Special EffectsSupports metallic, fluorescent, and custom shadesLimited to CMYK gamut (no special colors)
Consistency Across PrintersAlways consistent (standardized by Pantone)May differ slightly between printers and substrates
File SetupUse Pantone color codes in vector files (e.g., Pantone 186 C)Design in CMYK mode using graphic software (e.g., 0, 100, 80, 10)

๐ŸŒ€ 1. Label Winding Direction (Label Orientation)

Labels on rolls can be wound in 8 standard directions. Each defines which side of the label faces out and which edge feeds first into your printer or applicator.

Unwind #PreviewLabel FacingLeading Edge
1OutwardTop edge first
ย OutwardBottom edge first
3OutwardRight edge first
4OutwardLeft edge first
5InwardTop edge first
6InwardBottom edge first
7InwardRight edge first
8InwardLeft edge first

๐Ÿ“ 2. Core Size

The core is the cardboard tube at the center of the label roll. Choosing the right size ensures it fits your printer or applicator.

Core SizeCommon Use
40 mmDesktop printers (e.g., Zebra, Dymo, TSC)
76 mm (3″)Industrial label printers & automatic applicators

๐Ÿงป 3. Roll Outer Diameter (OD)

The outer diameter (OD) of the roll determines how much label material can be loaded. Ensure your printer supports the roll size you choose.

Max ODTypical Use
100โ€“127 mm (4โ€“5″)Desktop label printers
200โ€“305 mm (8โ€“12″)Industrial printers, high-volume applicators

โœ… What to Specify When Ordering Label Rolls
  • Winding direction (Unwind #1โ€“8)
  • Label facing: Inside or Outside wound
  • Core size: 40 mm or 76 mm
  • Max outer diameter (OD): Check printer specs
  • Optional: Gaps, black mark, perforation, continuous

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